Printing
At SydneyWeb, we provide unique and creative publishing and design management services for publications such as newsletters, magazines, corporate brochures and annual reports. Whatever the media, we will work closely with you to deliver innovative and stimulating solutions that will turn complex messages into clear, persuasive communication.
We will take time to plan and understand the objectives of your publication needs to meet and create the right solutions to complement your overall marketing and communication strategies and keep it moving forward from strength to strength.
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No form of communication is effective without a clearly defined purpose. Effective publications can make a significant contribution to the success of a program or department. Your goal is to decide on the most effective way to communicate your message.
Early planning is critical in producing an attractive, cost-effective, and accurate publication, whether it is a printed piece or published on the World Wide Web.Convey the single most important idea you are trying to get across in a single sentence helps you define the message to your intended audience.
How well you know the intended audience will greatly determine how effective your publication will be. Good writing and graphic design requires talent, training, experience, and a firm knowledge of your audience. There is no substitute for having a professional editor, writer, and designer on your project.
The basic elements of design are:
- Balance: When a page is balanced, it appears stable, and you can look at the page without the eyes feeling agitated. On a balanced page your eyes will move fluidly from one element to the other.
- Proportion: The relationship between differently sized elements on a page is called proportion. Varying proportions creates optical rhythm and adds interest and emphasis to a design.
- Direction: Good design leads the reader’s eyes through the information from important information to less important information. The eye typically moves from left to right and top to bottom and from larger elements to smaller elements.
- Unity: Unity holds elements of design together and strengthens the intensity of the message and makes the reader feel comfortable as they move from one page to another.
- Emphasis: To capture a reader’s interest you must draw him/her to a visual element that is more obvious than the other elements. The challenge is to do this without breaking the unity, balance, and proportion of the page.
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